Oct 25

Apple has posted a video of Jony Ive andĀ iPad product marketing head Michael Tchao introduction the iPad mini. The video gives a behind-the-scenes look at the development the iPad mini.

If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.

What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.

Apple also posted a new TV ad for the iPad mini that features colorful Smart Covers dancing around the screen. Check it out after the break. » Apple Posts iPad Mini Intro and TV Ad

Sep 12


After Apple’s iPhone 5 Media Event, Apple posted a iPhone 5 promotion video on Apple.com giving us a look at look the development and manufacturing of the iPhone 5. In the video both Jony Ive and Bob Mansfield make appearances. Check out the video at Apple’s website here. » Apple Posts iPhone 5 Promotional Video

Oct 05

Apple published 3 videos on Youtube Introducing iPhone 4S, iCloud & Siri. With the dual-core A5 chip, all-new 8-megapixel camera and optics, iOS 5, iCloud, and Siri, iPhone 4S is the most amazing iPhone yet. Check the Other 2 movies after the break. » 3 Intro Videos: Introducing iPhone 4S, iCloud & Siri