Amazon has released a new ad in which they compare the Kindle Fire HDX 8.9″ tablet to an iPad Air. Compare the all-new Kindle Fire HDX 8.9 to iPad Air. Kindle Fire HDX tablet has nearly 1 million more pixels on the 8.9″ display, weighs 20% less than iPad Air, and starts at just $379 (compared to iPad Air’s starting price of $499). Check out the commercial after the break. » Latest Kindle Commercial Compares New Kindle Fire HDX 8.9 vs. iPad Air

Pebble is now available on amazon.com for $148,99. Recently the company announced Pebble‘s iOS 7 integration and improved notifications,  so now would be a great time to grab it from the biggest online retailers around. » Pebble Smartwatch Is Now Available On Amazon.com

Two days ago we posted a photo that appears to show plastic retail packaging marked with the name “iPhone 5C”, which could be for Apple’s long-rumored plastic iPhone, the “C” possible stand for “Color”. Now the case manufacturer “Elago” has released a set of “iPhone 5C” cases on Amazon.com. » “iPhone 5C” Cases Show Up On Amazon

Five years after after Amazon launched the Music Store, Amazon has announced that it has optimized its MP3 music store specifically for Safari on iOS devices to challenge the iTunes Store. iPhone and iPod touch users can discover and buy digital music from Amazon’s 22-million song catalog using the Safari browser. » Amazon MP3 Store Now Optimized For iPhone & iPod touch

Last year, U.S. tech company advertisers continued to increase ad and promo spending so much so that Google, Amazon and Apple are listed among the six companies with the highest ad-spending growth rates. Check out the infographic after the break to see how much money big companies such as Apple spend for advertising. » Tech Company Ad Spends [infographic]

The Verge reported that Amazon’s larger Kindle Fire has finally been unveiled. At a press event in Los Angeles, Amazon introduced the new Kindle Fire HD features an 8.9-inch 1920 x 1200, 254ppi display. It includes an HD front-facing camera, HDMI output, Bluetooth connectivity, and a laminated touch sensor for better visuals and 25-percent less glare. Under the hood, Amazon has dropped in a Texas Instruments OMAP 4470 processor, which it says outperforms the Tegra 3 and runs on Android 4.0 Ice Cream Sandwich. » Amazon Introduced 8.9-Inch & 7-Inch Kindle Fire HD and Updated Kindle Fire

Bloomberg reported that Amazon is currently working with Foxconn on a new smartphone product, one that would compete head-to-head with the iPhone and Android devices.

A smartphone would give Amazon a wider range of low-priced hardware devices that bolster its strategy of making money from digital books, songs and movies. It would help Chief Executive Officer Jeff Bezos — who made a foray into tablets with the Kindle Fire — carve out a slice of the market for advanced wireless handsets.

» Amazon Planning to Take on Apple in Smartphone Market