Apple is planning to show more advertisements in their apps, according to Bloomberg-editor Mark Gurman. Apple already tested the new ads in the maps-app on the iPhone and is planning to expand the ads to other apps soon. » “Apple Will Show More Advertisements In Phone-apps”

Apple has launched two new iPad Air ads for it’s “Your Verse” iPad Air campaign. In the ads we see Esa-Pekka Salonen, a Finnish conductor and Cherie King, a travel blogger. Both using the iPad Air while working. Check out both videos after the break. » Apple Launched Two New “Your Verse” iPad Air Ads

Microsoft has released two new anti-iPad ads, trying to show that the Surface 2 is better than the Apple iPad. In the new holiday-themed ads, Microsoft highlights both the Surface’s kickstand and its support for multiple user accounts. In the above ad you “see how Surface 2 has great support for hands-free use while cooking and iPad doesn’t.” » Microsoft Launched Two New Anti-iPad Surface 2 Ads

Apple has just posted two new iPhone commercials, entitled “Brilliant” and “Discover”. These TV ads are all about iPhone apps. “With an iPhone, there’s an app for that. And that. And that.” Some of the apps shown in these ads  include Cards, Maps, GarageBand, Infinity Blade 2, iPhoto, Starbucks, and Philips Hue. Above you can see the “Brilliant” ad, after the break you will find the “Discover” ad. » Two New Apple iPhone Ads: “Brilliant” and “Discover” [videos]

A series of phygital (physical meets digital) concept print ads that encourage out of home downloads of iphone applications. When scanned with a barcode reader the image directs people straight to the apps itunes download page. This allows apps like Shazam to invite users to download while at outdoor music festivals; in order to find out, and download exactly whats playing there and then. » App Ads: Scan QR App Commercials To Download The App

Apple just launched 4 new iPhone 4 commercials all about FaceTime. The commercials are called Smile, Meet Her, Big News, and Haircut. Apple shows different situations and emotions in each ad. You can see the commercials after the break. » Apple: 4 New iPhone 4 FaceTime Ads

Apple released two new iPhone ads. This time the purpose is to promote the fact that the App Store has more then 100,000 apps. » Apple Launched Two New Ads