Apple has posted a video of Jony Ive and iPad product marketing head Michael Tchao introduction the iPad mini. The video gives a behind-the-scenes look at the development the iPad mini.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Apple also posted a new TV ad for the iPad mini that features colorful Smart Covers dancing around the screen. Check it out after the break. » Apple Posts iPad Mini Intro and TV Ad
For the people that don’t have time to watch the full one hour and twelve minutes keynote stream, iDB created a simple 3.39 minute version of Apple’s keynote showing the most crucial information. Check ik out above.
Did you miss the live stream of Apple’s media event? Don’t worry, Apple has just posted the video to its website and it’s now available for playback. For people who use a Mac you need Safari 4 or later on Mac OS X 10.6 or later, iOS users need Safari and iOS 4.2 or later and Windows users need QuickTime 7 to play this video.
Apple has just introduced the long-rumored iPad Mini. After the Media Event, Apple gave reporters some time to enjoy hands on demos with the device. Most reporters are impressed by the build quality and lightness of the device. Check out after the break for first impressions and a hand-on video. » iPad Mini First Hand-On Impressions
Apple has introduced the iPad Mini at today’s media event. The iPad Mini Packs a 7.9-inch display with a resolution of 1024×768 pixels, measures just 7.2 millimeters thin and weighs only 0.68 pounds, making it 23 percent thinner and 53 percent lighter than the third generation iPad. It comes with FaceTime HD and iSight cameras, ultrafast wireless performance and an incredible 10 hours of battery life. » Apple Introduces iPad Mini, Starting at $329
Apple has released paid iBookstore content in 17 new countries including Argentina, Bolivia, Brazil (Picture Above), Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, and Venezuela. Evidence of new markets for paid iBookstore content comes amid rumors of an iBooks 3.0 launch alongside the “iPad mini” at Apple’s media event later today. » Paid iBookstore Content Going Live In New Zealand & 17 Latin American Countries
Chris Eissens
