Starwood Hotels & Resorts is implementing the hotel with the industry’s first keyless hotel check-in. Both the Manhattan and Silicon Valley hotel allowing guests to enter their rooms with their smartphones, reports The Wall Street Journal. » iPhone Replaces Hotel Room Keys in Starwood Hotels & Resorts

In honor of today’s thirtieth anniversary of the introduction of the Macintosh, Apple CEO Tim Cook and executives Craig Federighi and Bud Tribble recently sat down for an interview with ABC News. ABC’s David Muir introduced a short preview of the interview, which airs in full tonight. You can check out the preview after the break. » Tim Cook Discusses Apple in ABC News Interview

Apple has uploaded two new iPad ads to their YouTube channel. The 30 second TV ads are called “Sound Verse” and “Light Verse”, which are shortened versions of the original 90-second “Your Verse” ad that debuted during the NFL playoffs earlier this month. » Apple Launched Shortened “Sound Verse” & “Light Verse” iPad TV Ads

The first photo’s of Apple’s new retail store in Brisbane, Australia in the MacArthur Chambers building that is set to open on Friday, January 17 are are beginning to emerge. Macrumors has posted some of these photos and show the nearly completed store stocked with merchandise.
» First Images of New Brisbane, Australia Apple Retail Store

Photo credits :Michael Ocampo

As you know, Apple is a technology leader any which way you look at the company. Beyond the fact they’re sitting on billions of dollars of cash, they’re actually liked by a lot of consumers all around the world. Whether it was the iPod or the iPhone, they’re known for being innovators. They’ve been this way since Steve Jobs first founded the company, but these days it’s even more true in a lot of ways. » Why Apple is a Technology Leader

Apple debuted a new television ad for the iPad during the NFL playoffs this weekend. The 90-second spot features a Robin Williams speech from the film Dead Poets Society overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more. » Amazing New Poetry-Themed iPad TV Ad

Russian designer Nico Achkasov takes iOS 7 to the next level, and presents us with a polished iOS 8 “Infinity” concept which will also be available as a free Cydia theme in the near future.

After iOS 7 was announced, a lot of people started criticizing its icons. And suddenly every person is a designer, and in some ways even better than Apple. Though not everyone spent some time thinking about the actual design.

iOS 8 Infinity is a project to show Apple what we’d really want the icons to look like in their upcoming iOS release. It took over 3 months to complete this project and it is really beautiful. Unlike Apple, iOS 8 Infinity icons do follow the grid system and a specific color palette. They are consistent and harmonious.

This project shows what we really believe Apple is capable of. And together we’re asking Apple to rethink their iOS icon design. And we have a clear representation of what we want them to achieve.

iOS 8 Infinity is also going to be available as a WinterBoard theme on Cydia for free.

Check out the concept after the break. » iOS 8 Infinity Concept & Future Cydia Theme