Philips has announced hue, a new iOS-controlled LED home lighting system which allows you to create and control the light using your smartphone or tablet and is only available in the Apple stores from 30th October. You can emulate nearly any color, as well as personalize the lighting experience with a wide array of dimmer and scheduling options. The company believes the new bulbs could reinvent “the way we think about and experience light in our homes.” » Philips Introducing Hue: iOS-Controlled LED Light Bulbs Exclusively Available In The Apple Stores

Since 2009, french designer Philippe Starck was working with Dutch shipbuilder Feadship on a new yacht for the family of Steve Jobs. Unfortunately the ship was not completed before his death last year.  The yacht “Venus”, has now been officially launched, with Jobs’ widow Laurene Powell Jobs and their three children participating in the event. » Steve Jobs Yacht “Venus” Launched In The Netherlands

The Microsoft Surface has just been launched, and there are a lot of people who think this new tablet can actually compete with the iPad. iDB got their hands on a Surface tablet and created a size and weight comparison video “ I compare the Surface’s dimensions and weight to that of the iPad 3. It’s an interesting look at two wildly different tablets on pretty much every level.” He noted “The Surface build quality is, as many reviewers have already stated, superb.” Check out the video after the break. We will show more about the Surface in the next view days and the upcoming Microsoft’s Surface Pro when it will be launched. » iPad vs Surface: Compare Size & Dimensions

The iPhone 5 has arrived just as many users of the iPhone 4 are coming to the end of their 24 month contracts, making this an obvious time to upgrade.  Here are the key reasons why it makes sense to splash out on Apple’s latest offering: » Why it’s time to upgrade your iPhone

For the people that don’t have time to watch the full one hour and twelve minutes keynote stream, iDB created a simple 3.39 minute version of Apple’s keynote showing the most crucial information. Check ik out above.

At Apple’s media event Apple didn’t just introduce the iPad Mini and iPad 4, Apple also updated their iMac, MacBook Pro and Mac Mini lineup. Apple’s new iMac comes with third generation Intel quad-core processors, powerful NVIDIA graphics and an innovative new storage option called Fusion Drive. Apple’s new version of its popular 13-inch MacBook Pro featuring a stunning Retina™ display and all flash storage in a new compact design. And the new Mac Mini come with new processors, including quad-core chips on the high end, as well as new build-to-order RAM options of up to 16 GB. » Apple Introduces New iMac, New MacBook Pro and New Mac Mini

Apple has released paid iBookstore content in 17 new countries including Argentina, Bolivia, Brazil (Picture Above), Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, and Venezuela. Evidence of new markets for paid iBookstore content comes amid rumors of an iBooks 3.0 launch alongside the “iPad mini” at Apple’s media event later today. » Paid iBookstore Content Going Live In New Zealand & 17 Latin American Countries