Jan 13

Why-Apple-is-a-Technology-LeaderPhoto credits :Michael Ocampo

As you know, Apple is a technology leader any which way you look at the company. Beyond the fact they’re sitting on billions of dollars of cash, they’re actually liked by a lot of consumers all around the world. Whether it was the iPod or the iPhone, they’re known for being innovators. They’ve been this way since Steve Jobs first founded the company, but these days it’s even more true in a lot of ways.

Why Apple Rocks

Here’s a look at some specific reasons that Apple is a technology leader – and will probably continue to be one for years and decades to come.

  • Form & Function – Some companies put form over function while others do the reverse. Apple is one of the few technology companies who tries to make both a priority. When you look at their designs and how well they work, this is really evident.

  • Market Leader – Another reason they’re considered a technology star is that they’re a leader and not a follower. If you look carefully, you’ll notice that most people emulate them instead of the other way around.

  • Ruthless – This may not sound like a good quality to have for a technology company, but it has actually helped Apple over the years. If you look at their supply chain horror stories you’ll see that they’ve been somewhat ruthless in making sure they’re a tech leader.

  • The Minor Details – One of the other areas where Apple really shines is their ability to concentrate on the minor details. Whether it’s the size or position of a button or the way their operating system menus look, they take a lot of time to make sure EVERYTHING – no matter how small – is as perfect as can be.

  • Innovation – We’ve already touched on this a little bit, but it’s important enough to get its own point. When it comes to innovation, Apple has been at the forefront for a long time. They may not be able to maintain this for much longer, but for the past decade or so they’ve been a leader in innovation.

  • The Apple Brand – One of the biggest reasons that Apple is a technology leader in the 21st century is that they know a lot about branding. Since the very early days of the company, many smart people have worked hard to make sure the company is marketed correctly. This has paid off over the years.

As you can see from the list above, Apple deserves the title of technology leader. Some wonder if the company will be able to maintain their good fortune with Steve Jobs gone, but they’ve been doing well for a while without him and there are many signs this trend will continue for the foreseeable future. Whether you love or hate Apple, leave a comment below and let us know your opinion.

Written by: Jenny Jones likes to hire Workers’ compensation attorneys when she needs them. She worked for a website optimization company once and they were great with taking care of her when she was injured designing an infographic.

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