The second-generation Nike+ FuelBand Se is now available for purchase in the Apple Online Store and will also be available from select retail locations. The second-generation FuelBand comes with more colour options and Bluetooth LE (4.0) for longer battery life. The device is available for $149.95 from Apple’s website in three sizes and four colours, yellow, pink, red and black.

The new Nike+ FuelBand SE and the free FuelBand app on your iPhone or iPod touch help you increase your activity in a way that’s smart, simple, and fun.

NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender. 

FuelBand tracks how much, how often, and how intensely you move. So go ahead and set a daily NikeFuel goal for how active you want to be. You’ll receive move reminders for an extra push to get you moving every hour. And monitor the intensity of your workouts with NikeFuel Rate and Nike+ Sessions.

The FuelBand SE is set to launch officially later today.