A third magazine ad for the iPhone 5s has appeared in this week’s issue of Entertainment Weekly, this time focusing on the 5s’ camera improvements and True Tone flash. The ad shows the back of the iPhone 5s and a paragraph that describes the advantages of the 5s’ camera.

A better photographer, built in. 

Instead of teaching people to take better photos, why not teach the camera? The new iSight camera’s software makes dozens of smart decisions every time you click–from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.

The new iSight camera. Only in iPhone 5s.

Source [macrumors]