Oct 15

AllThingsD reports that according to CIRP’s survey of U.S. consumers who purchased Apple’s latest iPhones during the last days of September, 64 percent of total iPhone sales are iPhone 5s models and only 27 percent are iPhone 5c models. Which means that the iPhone 5s is outselling the iPhone 5c more than two to one. The remaining sales “9 percent” are iPhone 4s models.

Welcome news for Apple, since cannibalization of the 5s by the 5c was a potential commercial risk for this iPhone cycle. CIRP’s data suggests that the company has so far avoided it — though that’s hardly surprising at this early stage. After all, the iPhone 5c was intended as a mainstream smartphone, the iPhone 5s as an enthusiast one — a “forward-thinking” device for forward-thinking folks. And enthusiasts are often early adopters.

Source [AllThingsD]

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