Apple has launched a new ad for the iPhone 5c called “Plastic Perfected”. “Introducing iPhone 5c. A completely new expression of iPhone that’s not just for lovers of color. It’s for the colorful.” The ad is focusing on the bright colors and the polycarbonate material of Apple’s new iPhones. The iPhone 5c is available for pre-orders since last Friday, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25.

Via [Macrumors]