Apple has launched a new television ad highlighting their “Do Not Disturb” feature, including Professional tennis players Serena and Venus Williams. The funny thing is that this ad comes on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.

Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.

Source [MacRumors]