Apple Smartphone Market Share Grown To 53.3% In U.S. However, Android Holds Strong in Europe
Research firm Kantar Worldpanel has released data about the Smartphone market share for the September-November period in 2011 and 2012. It shows that Apple has set a record high with 53.3% of the market, compare to 35.8% one year ago. However, Apple is doing less in Europe, where it grow 2.5% compared to last year. In Europe Apple has 25.3% of the market, Android has surged farther ahead with a 9.2 percentage point gain and now holds 61% of the market.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
Apple’s best performance was in the United States, while its worst performances were in Brazil, Australia, Spain, and Italy, all countries where it lost share over 2011.
Source [MacRumors]
\\ tags: Android, apple, europe, ios, Kantar Worldpanel ComTech, Market Share, Research, Smartphone, U.S.