Dec 20

Google Maps has finally been released on December 12 and five days later, ad management platform MoPub noticed a 29 percent increase in unique iOS 6 users. The data from MoPub suggests that quite a few iDevice owners were waiting for a better mapping solution before upgrading to Apple’s newest operating system. MoPub data supports 12,000 apps and monitors 1 billion ad impressions daily.

TechCrunch spoke to MoPub CEO Jim Payne, who had this to say:

We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies that hypothesis that people were actually holding back to upgrade until Google Maps was available.

Macrumors notes:

MoPub’s data does, however, conflict with another report from mobile ad network Chitika, which saw just a 0.2 percentage point increase in iOS 6 users in the first 36 hours of Google Maps availability. MoPub seems to include a wider set of data than Chitika and which was taken over a longer period of time, and MoPub’s inclusion of weekend data in particular seems to have contributed significantly to the observed increase in adoption, as people may have been waiting to do the lengthy update to iOS 6.

Source [MacRumors]

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