Telegraph reports that the Black Eyed Peas star Will.i.am will be launching an iPhone accessory next week that promises to transforms the eight megapixel smartphone camera into a 14 megapixel camera. There are not much details available about this camera accessory but it is described as interfacing to the iPhone through the dock-connector and has its own camera and flash hardware.

The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: “We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.”

Pricing will be announced next week at a launch in London.

Will.i.am described how he came up with the idea at a photo shoot in London in 2008. “I was just hanging out afterwards, and one of the models took an iPhone picture, which circulated the planet before the shoot was even over,” he says. I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this”.

Via [MacRumors]