Apple updated their “how to buy” page with the above message. “iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you will choose a carrier and plan, and we will get your iPhone up and running before you leave the store.” So Apple retail stores in the United States and Canada are now selling the device on a reservation-only basis. This has ofcourse something to do with the amazing sales numbers i posted earlier today. “Customers will need to visit Apple’s site after 9:00 PM each evening to reserve a phone for the following day.”

MacRumors spoke to a representative at one Apple retail store who noted that that location continues to sell the iPhone 4S to walk-in customers but that supplies are “evaporating”. But as supplies tighten Apple seems to be pushing customers toward the reservation channel in order to minimize lines and disappointed customers.

It seems highly unlikely that Apple would refuse a customer who would come in to buy a iPhone 4S and probably are selling the remaining stock to those who walk-in.

Source [macrumors]