As is tradition, Apple is airing a new holiday commercial, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. The commercial above is filmed by a 9to5mac user, ones Apple uploads the direct video we will post it here.

Amazon has released a new ad in which they compare the Kindle Fire HDX 8.9″ tablet to an iPad Air. Compare the all-new Kindle Fire HDX 8.9 to iPad Air. Kindle Fire HDX tablet has nearly 1 million more pixels on the 8.9″ display, weighs 20% less than iPad Air, and starts at just $379 (compared to iPad Air’s starting price of $499). Check out the commercial after the break. » Latest Kindle Commercial Compares New Kindle Fire HDX 8.9 vs. iPad Air

Apple has posted a number of new TV ads on YouTube called, Introduction iPad Air, Life on iPad, and ‘Pencil’. The first video “Life of iPad” shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more. The second video “Introduction iPad Air” shows Jony Ive talking about the detail and thought that went into the design of the iPad Air. » Apple Posts New iPad Air TV Ad Videos

Apple has released a new television ad called “Metal Mastered”. The commercial shows golden liquid metal morphing into the iPhone 5s and features the song “Ooh La La” by Goldfrapp. Apple most likely waited with the launch of this TV ad because of tight iPhone 5s  supplies, in fact the ad includes a “subject to availability” disclaimer at the end.

“Say hello to the iPhone 5c. For those who don’t just love color, but love being colorful.” Apple has released a new ad for the iPhone 5c entitled “Greetings”. Above you can watch the one-minute extended cut, or check out the 30-second format: Greetings and Greetings Too. » New iPhone 5c Ad “Greetings”

iOS 7 has just been launched to the public and Apple has released another ad entitled “Designed Together”, that highlights iOS 7 on the iPhone 5c and the iPhone 5c cases in multiple colors. Apple’s iPhone 5c launches Friday with deliveries of pre-orders as well as the start of in-store sales.

Apple has launched a new ad for the iPhone 5c called “Plastic Perfected”. “Introducing iPhone 5c. A completely new expression of iPhone that’s not just for lovers of color. It’s for the colorful.” The ad is focusing on the bright colors and the polycarbonate material of Apple’s new iPhones. The iPhone 5c is available for pre-orders since last Friday, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25. » Apple Releases New iPhone 5c “Plastic Perfected” Ad