Apple has launched two new television ads for the iPad mini. One TV ad is called “Books” where Apple shows the iPad mini as an e-reader by opening and closing books in iBooks. The second ad is called “Photos” where Apple shows off iPhoto for iOS with the 60’s classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background. Check out the second ad after the break. » Apple Launched Two New iPad Mini Ads Called “Photos” & “Books”

Some customers who pre-ordered the iPad Mini already received their package ahead of Friday’s official launch for the Wi-Fi models. The French site igen.fr [Google translation] shared some unboxing photos from a customer who pre-ordered a white iPad mini from French reseller Darty. » First Unboxing Photos From Early iPad Mini Delivery [Photos]

Macrumors received some photos showing what is claimed to be the battery of the upcoming iPad Mini. The photos show that the battery runs at 3.72 volts, offering 16.7 Whr of energy on 4490 mAh of charge. It also shows the model number “A1445” and Apple part number “616-0641”. Macrumors can not confirm the authenticity of the photos, but they are pretty sure they are real. » Photos Show 16.7 Watt-Hour Capacity “iPad Mini” Battery

Apple did not officially launch the iPhone 5 yet, but the very first iPhone 5 unboxing photos have already been posted by BGK. There are no details about how “JDazzle” received his iPhone 5 before the official launch date “this Friday at 8:00 a.m. local time”. The photos after the break also includes the new power adapter that supplies more power to the phone when charging, and of course the Lightning to USB cable. » World’s First iPhone 5 Unboxing Photos

After the iPhone 5 Media Event, attendees could get their hands on the new iPhone 5 to feel  how light, thin and strong the new iPhone 5 is. A lot of attendees took some nice photos to share with us as you can see above. Macrumors created a roundup of early impressions by the big blog companies such as TechCrunch and Telegraph.co.uk. Check out after the break to find out what they are saying about the new iPhone 5, including more photos and videos. » iPhone 5 Hands On Photos, Video & Impressions

We have seen iPad mini mockups before, but in those pictures they showed it next to existing devices like the full-size iPad or iPhone for comparison. Now new pictures showed up on Nowhereelse.fr showing the best view yet of how the device will look in the user’s hand. » New Photos Of ‘iPad Mini’ Physical Mockup

With only 4 days to go till the “iPhone 5” Media Event, Apple started decorating the Yerba Buena Center for the Arts with its typical banners to indicate the upcoming event. MacStories took some nice photos of the Yerba Buena Center  where Apple will hold their Media Event on the 12th of September starting at 10 AM PST. Take a look after the break for more photos. » Apple Prepares Yerba Buena Center For “iPhone 5” Media Event [photos]