After years of dominating the competitive mobile phone market, Nokia has been ousted as the world’s biggest mobile phone maker by Korean electronics giant, Samsung. In the first quarter of 2012, Samsung shipped around 93 million mobile phones, compared to Nokia’s 83 million. Samsung, which is also now the world’s biggest television and flat screen maker, recently announced its highest quarterly profit since 2008, a jump of 81% from last year. Strong sales growth is forecast in the coming months. Robert Yi, head of investor relations at Samsung, said: “We cautiously expect our earnings momentum to continue going forward, as competitiveness in our major businesses is enhanced.”
So how has Samsung seized the top spot from Nokia, which monopolised the mobile market for 14 years? The key may lie in savvy strategic vision and direction from the management. Both Kwon Oh-hyun, former head of the firm’s component business and now chief executive officer and former chief executive Choi Gee-sung, have been credited with shifting the company’s fortunes. » How Samsung Became The Biggest Name In Mobile Phones