Apple has released a new television ad called “Metal Mastered”. The commercial shows golden liquid metal morphing into the iPhone 5s and features the song “Ooh La La” by Goldfrapp. Apple most likely waited with the launch of this TV ad because of tight iPhone 5s  supplies, in fact the ad includes a “subject to availability” disclaimer at the end.

Lately a lot of sources are saying that Apple will launch a “golden” iPhone 5S, which doesn’t sound like Apple at all. However, AllThingsD and 9to5Mac now also reported that gold will indeed be a new option. » AllThingsD Confirms Apple Will Release a Gold iPhone

It is 22 carat gold, has 190 diamonds, and costs a cool $3.2 million dollars. What is it? It is the most expensive iPhone case ever. Designer Stuart Hughes has done it again. » Golden, Diamond, $3.2 Million iPhone Accessory