Apple handed out a number of iPhone 5c review units to various publications and the first review posts are now published. Jump after the break for a roundup of reactions to Apple’s colorful new phone lineup. » First iPhone 5c Reviews: Color Is a “Breath of Fresh Air” [Roundup]

Multiple publications have received an iPhone 5s review unit from Apple, and the first review posts have now been published. The reviews are positive, calling the Touch ID a ‘real advance’ and the two-tone flash produces ‘lovely results’. Check out all the reviews after the break. » First iPhone 5s “Touch ID & Two-Tone Flash” Reviews [Roundup]

According to macrumors, the first silicone cases for the iPhone 5c have arrived to pre-order customers. iLounge has also received its review unit. » First iPhone 5c Cases Begin Arriving to Pre-Order Customers

Apple has launched a new ad for the iPhone 5c called “Plastic Perfected”. “Introducing iPhone 5c. A completely new expression of iPhone that’s not just for lovers of color. It’s for the colorful.” The ad is focusing on the bright colors and the polycarbonate material of Apple’s new iPhones. The iPhone 5c is available for pre-orders since last Friday, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25. » Apple Releases New iPhone 5c “Plastic Perfected” Ad

T-Mobile has announced its pricing for Apple’s new iPhones, offering the iPhone 5c for free and the iPhone 5s for $99 down payment on a two year contract. The 16GB iPhone 5c will require 24 monthly payments of $22 per month for a total device cost of $528, while the 16GB iPhone 5s will require 24 monthly payments of $22.91 for a total device cost of $648.84. » T-Mobile Offering iPhone 5c For $0 & iPhone 5s for $99 On Two Year Contract

Microsoft Retail Store are now accepting trade-ins for Apple iPads. In return Microsoft will give gift cards worth at least $200 for the iPad 2 and newer, meaning purchasers need only spend $149 to get an entry-level Microsoft Surface RT tablet. » Microsoft Retail Stores Offering $200+ For iPad Trade-In

On Apple’s media event, Apple announced that the iPhone 5c Pre-Orders will be available on September 13, however they did not specified at what time it will begin taking orders. Now according to the latest information of the U.S. carrier partners Verizon and Sprint, pre-orders should go live at at 3:01 AM Eastern Time (12:01 AM Pacific Time) on Friday morning. » iPhone 5c Pre-Orders to Begin at 12:01 AM Pacific Time This Friday