Apple has launched two new iPad Air ads for it’s “Your Verse” iPad Air campaign. In the ads we see Esa-Pekka Salonen, a Finnish conductor and Cherie King, a travel blogger. Both using the iPad Air while working. Check out both videos after the break.

Esa-Pekka Salonen uses iPad to create innovative new works and to introduce classical music to a wider audience.

Travel writer Chérie King uses iPad to explore the world without limits and to inspire other deaf individuals to do the same.

\\ tags: ads, apple, Chérie King, Esa-Pekka Salonen, iPad Air, The Verse, video