Jan 28

Starwood Hotels & Resorts is implementing the hotel with the industry’s first keyless hotel check-in. Both the Manhattan and Silicon Valley hotel allowing guests to enter their rooms with their smartphones, reports The Wall Street Journal.

The same technique used in the Starwood Preferred Guest (SGP) App, which allows you to unlock a door with a tap using Bluetooth 4.0, has already been used for many accessories at home, but this is the first time this technique is being used on a larger scale.

Starwood officials are betting that the technology will become the standard for hotels in the future, replacing traditional hotel check-in methods.

“We believe this will become the new standard for how people will want to enter a hotel,” says Frits van Paasschen, Starwood’s CEO. “It may be a novelty at first, but we think it will become table stakes for managing a hotel.”

The Starwood Aloft hotels, in Harlem, New York and Cupertino, California, will also be updated with the Bluetooth 4.0 technology during the first quarter of 2014.

Source [macrumors]

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