Pebble has announced the launch of the Pebble Steel. The Pebble Steel is a steel version of the populair smart watch and comes with a brushed stainless steel band, a matte black steel band, or a black leather band. The Pebble Steel is covered with the scratch resistant Gorilla Glass and is water proof, the smart watch lasts for up to a week on a single charge.

The Pebble Steel is also lighter and slimmer than the first-generation Pebble smart watch. It weighs 45 grams, two grams less than the original Pebble. Pebble CEO Eric Migicovsky told CNET that Pebble Steel is designed to be a more formal:

CEO Eric Migicovsky describes Steel as a more formal version of Pebble: “I’m going out for dinner, I’m wearing a suit, I’ve got a position that doesn’t allow me to wear a plastic watch on my wrist. How do I benefit from a smartwatch? How do I get notifications and run all the apps that Pebble offers without having to put something that I don’t prefer on my wrist. We took that as an industrial design problem. It wasn’t really a software problem…We just had to build an aesthetically different Pebble.”

The Pebble Steel will be available on January 28 for $249, which is $100 more than the original Pebble.

Pebble Steel: “Ready to Go” from Pebble Technology on Vimeo.

source [macrumors]