Oct 24

Apple has posted a number of new TV ads on YouTube called,¬†Introduction iPad Air, Life on iPad, and ‘Pencil’. The first video “Life of iPad” shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more. The second video “Introduction iPad Air” shows Jony Ive talking about the detail and thought that went into the design of the iPad Air.

The last video “Pencil” is an TV ad about the iPad Air. It starts with a pencil on a desk, with a voiceover suggesting the ad is about that simple writing implement. At the end, the new iPad Air is revealed from behind it.

Source [Macrumors]

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