Microsoft has released another anti-iPad commercial, this time focusing on the iPad’s lack of a USB port while highlighting the Surface RT’s keyboard and stand. The ad uses Siri’s voice to point out iPad’s shortcomings.
“Oh dear, I need a little help here,” says Siri as the Surface is propped up with its included kickstand. “I’m sorry, I don’t have a USB port,” Siri continues, before lamenting about the Surface keyboard. “Oh snap, you have a real keyboard too?”
This ad comes just a day after Microsoft announced that it was taking a $900 million charge “related to Surface RT inventory adjustments,” during its fiscal fourth quarter earnings report. As of Sunday, Microsoft discounted the price of its Surface RT by $150 and now sells for $349 (32GB version). Because of these announcements Microsoft stock fell 12%, marking its worst single day drop since 2000.