Siri’s “Eyes Free” integrates Apple’s personal assistant with the vehicle’s entertainment system, allowing the driver to access information while keeping his or her eyes on the road. Chevrolet’s 2013 Sonic and Spark had are the first cars to offer support for this “Eyes Free” mode and has begun a national advertising campaign touting the feature on the 2013 Sonic, launching a new television ad called “Buttons”.
Many more companies are planning to add Siri’s “Eyes Free” feature to their cars. Honda will add it to the Accord, Acura RDX and ILX. Hyundai stated that it will be bringing Eyes Free support to some of its vehicles, while Apple also highlighted partnerships with BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler at its introduction of the feature alongside iOS 6.