Mar 17

Apple added a new web campaign to their website called “Why You’ll Love an iPhone” and comes with all-new graphics, a new “Why iPhone” page, and an email promotion. The “Why iPhone” page shares a number of features and highlights of the iPhone such as Apple’s J.D. Power customer satisfaction awards, the iPhone’s design, Retina display, battery life, A6 chip, and more.

There’s iPhone.
Then there’s everything else.

What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

This campaign comes just two days after Samsung introduced its upcoming Galaxy S 4 phone and it looks like Apple is feeling the heat. Earlier former Apple ad man Ken Segall and many others argued that Apple needs to counter Samsung’s effort with more inspired advertising of its own.

Source [MacRumors]

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