In a response to T-Mobile CEO John Legere, who called the AT&T network “crap” back in January, AT&T posted a full page ads in The New York Times, The Wall Street Journal, and USA Today lambasting the carrier for dropped calls and slow download speeds. This ad comes just before T-Mobile will introduce significant changes to its service in March, eliminating both contracts and early termination fees, along with implementing installment payments for its equipment.

-For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won’t have to suffer with any long-term commitments. Contract wise that is.

-Early termination fees will be a thing of the past as well, which makes complete sense when announced with the removal of contracts.

-Expect the introduction of a new equipment installment plan tier, likely in the $25 – 30 dollar range as T-Mobile moves to make all its smartphones $99 or less as down payments. A $30 tier makes sense if you consider the retail value of the device is $699 = $30 x 20 monthly payments.

T-Mobile will focus on its “Dual 4G” HSPA+ and LTE networks and the retirement of its former “Stick Together” tagline. T-Mobile is the fourth largest carrier in the United States and will start offer Apple products this year.

Source [MacRumors]