Strategy Analytics reports that Apple overtook Samsung as the market leader in mobile phones in the United States for the final quarter of 2012, being the first time Apple has held the top spot in overall mobile phone shipments. However Samsung still led for the year as a whole.
We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. This was up sharply from 12.8 million units shipped and 25 percent share in Q4 2011. Apple has become the number one mobile phone vendor by volume in the United States for the first time ever. Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.
The firm believes, however, that Samsung may retake the title when it launches its rumored Galaxy S4.