ComScore created a report showing key trends in the U.S. mobile phone industry during the three month average period ending October 2012. They surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share and Apple coming in second at 17.8% and LG .2 points behind in the number three slot with 17.6%. They also checked the top Smartphone platforms and results show that Google Android continued to lead among smartphone platforms, accounting for 53.6 percent of smartphone subscribers, while Apple secured 34.3 percent.
OEM Market Share: For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8 percent market share (up 1.5 percentage points), followed by LG with 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.
Smartphone Platform Market Share: 121.3 million people in the U.S. owned smartphones (51.9 percent mobile market penetration) during the three months ending in October, up 6 percent since July. Google Android ranked as the top smartphone platform with 53.6 percent market share (up 1.4 percentage points), while Apple’s share increased 0.9 percentage points to 34.3 percent. RIM ranked third with 7.8 percent share, followed by Microsoft (3.2 percent) and Symbian (0.6 percent).