Apple has posted a video of Jony Ive and iPad product marketing head Michael Tchao introduction the iPad mini. The video gives a behind-the-scenes look at the development the iPad mini.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Apple also posted a new TV ad for the iPad mini that features colorful Smart Covers dancing around the screen. Check it out after the break.