MacGasm reported that Apple has begun notifying at least some MobileMe users of a new upgrade program offering a free copy of Mac OS X Snow Leopard. Apple is offering MobileMe users without Snow Leopard a free copy (normally $29), so you can upgrade to Lion (you will need to pay $30 to upgrade). Once on Lion, you can ditch MobileMe to start using iCloud.
In an article sent to MobileMe customers, Apple has recommended that potential customers get in touch with Apple to receive a free DVD of Snow Leopard so that users can upgrade to Lion, and move to iCloud. All you have to do is follow this link, log in to MobileMe with your Mobile Me account, and fill out your mailing information. Apple will then send you a Snow Leopard DVD for free.