Aug 06

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iPhone users care more about their phone than they do their breath. Telenav did a survey and found that 22 percent of 514 U.S. respondents would be willing to give up their toothbrush versus their smartphone. For iPhone users this number jumps to 40 percent! Even among feature phone users, however, TeleNav survey showed respondents strong attachment to their mobile phones. Nearly half of all respondents said they sleep with their phone next to them, including 38 percent of feature phone users and 66 percent of smartphone users.

Life is full of simple pleasures, so having to choose between one of those many pleasures—such as coffee, caffeine or even sex—and your mobile phone can be difficult.

  • One-third of all respondents would be more willing to give up sex for a week than their mobile phone.
    • Of the respondents who indicated they would be more willing to give up sex than their mobile phone for a week, 70% were women.
  • 54% of all respondents would be more willing to give up exercise for a week than their mobile phone.
  • So what about our guilty pleasures? 55% of respondents would be more willing to give up caffeine for a week than their mobile phone, 63% would be more willing to give up chocolate, and 70% would be willing to forego alcohol.
  • One in five respondents are more willing to go shoeless than phoneless for a week.
    • iPhone users (43%) were more likely to say they’d go a week without shoes than Android users (27%) or BlackBerry users (25%).

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Read more about this survey at TeleNav.

Source [appadvice & telenav]

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